Nivea Turns 100 with Rihanna's Help

Old and new come together as FMCG giant Beiersdorf’s Nivea celebrates its 100th anniversary with a new campaign, "100 Years Skincare for Life" featuring an integrated campaign that appeals to new fans via Rihanna, the brand's global ambassador.Even her latest hit single, California King Bed, reinforces the Nivea brand with lyrics (“Chest to chest. Nose to nose. Palm to palm. We were always just